“Fit, Fabric and Fashion. These are the elements that will make you fall in love with Summer Wildes swimwear, lingerie and loungewear.
Summer Wildes, a high-quality, playful new brand of premium American-made apparel, debuts with bikinis, lingerie, tees, sweatshirts, lounge pants, beach cover-ups, and sport outfits available online (www.summerwildes.com), in boutiques and through private sales and shows in selected East Coast venues including the Lingerie Selection trade event this February 2019.
Summer Wildes, which prides itself on its unique interpretations of traditional swimwear, intimates, and loungewear, was created by Erin Wildes Walker, a former luxury retail advertising specialist.
Summer Wildes is exhibits with the Lingerie Selection February 24th and 25th, 2019 at Daylight Studios in NYC.
Walker’s vision for the company inspired her creation of a fictional character named Summer Wildes, a classic beach girl whose sense of style defines the brand. Summer is a natural beauty, and her tastes are simple, refined, and just a touch “wilde.”
Walker says, “I created Summer Wildes because I couldn’t find what I was looking for: essentials that combine high quality and design with a great fit. I decided to have these products made here in the U.S., with the finest American materials, so I could personally ensure that they look good and wear well. Summer Wildes was my dream. I’m so happy that it’s finally a reality and that I’m ready to share it with my friends in the New York area, and beyond.”
Fit, Fabric and Fashion. These are the elements that will make you fall in love with Summer Wildes swimwear, lingerie and loungewear. Product offerings, each named after a California beach, included the Summerland Bra ($120), Summerland Bikini Panty ($30), Summerland Thong Panty ($30) and East Beach Bikini ($175 for a mix and match set).
The Summer Wildes bra and panties are available in black with mesh cut-and-sew cups, microfiber straps, and intricate elastic trim with special attention to larger cup sizes. The bikini has a halter-style top for extra support, and both top and bottom are accentuated with eco-friendly buffalo horn rings; made from French terrycloth, a favorite of Summer’s era, it’s available in black with white trim or white with black trim.
Other items in the Summer Wildes collection include the Surfside Tee ($65), 100% Supima cotton in v-neck style with cap sleeves and flared fit; the zip-up Huntington Hooded Sweatshirt ($80), offered in white and black cotton, with a hood lined in Supima cotton; the Laguna Leggingss ($75), made of a lustrous ponte knit with wide-elastic waistband and seam up the back; the Sunset Beach Cover-Up ($75), 100% Supima cotton over-the-head with a loose hood and ideal thigh-high length; and the Pebble Sport Skirt, available in either white or black with side pocket and secret shorts underneath.
Experience Summer Wildes
Heading into 2019, the Summer Wildes collection will continue to expand, with the addition of the Summerland Bras in more colors/variations and a one-piece swimsuit. And in a few weeks, buyers have a chance to see Summer Wildes in person at the Lingerie Selection from February 24 – 25, 2019 at Daylight Studios (450 West 31st Street) in New York City.
Learn more about Summer Wildes
Summer Wildes Collection Gallery
About Summer Wildes
Founded by Erin Wildes Walker, Summer Wildes, is an e-commerce website for women’s lifestyle products. Summer Wildes is a fictional character, a California beach beauty, who represents the brand’s image and acts an inspiration for the product line. The company offers luxurious everyday necessities including intimate apparel, swimwear, sportswear, and accessories. All products are designed and manufactured in the U.S.A. with premium materials.
About Erin Wildes Walker
Erin Wildes Walker is the founder and designer of Summer Wildes. Walker holds a degree in mathematics from Bennington College, and has over 15 years of experience in print and online advertising and marketing with specialties in retail and luxury. She has held executive positions with high-end lifestyle publications like Robb Report, Departures, Wine Spectator, Saveur, and More. Having identified a need for high-quality apparel with a great fit, Walker created a line of lingerie, bathing suits, loungewear, and more, inspired by fictional beach beauty Summer Wildes.
Read more: thelingeriejournal.com